Seychelles renews tourism campaign on CNN International
The Seychelles Tourism Board (STB) has entered into an agreement with CNN to extend the Seychelles Islands media campaign for a second year.
CNN International will deliver the STB’s second pan-European multi-platform advertising campaign to an international audience.
The television and online campaign will take CNN’s upscale audience of business and leisure travellers on a voyage of discovery around the Republic of the Seychelles.
The campaign builds on the STB’s strategy to market the islands as a world class tourist destination with a premium audience in the digital age.
A series of 15 television adverts will air for ten weeks from mid December 2008 and offer a flavour of the Republic of Seychelles’ diverse culture, cuisine, arts, flora and fauna. On CNN.com, the advertising campaign also extends to run-of-site banner advertising, up-weighted on the travel and weather pages. Using a variety of banner sizes, the Seychelles will be able to deliver targeted and timely messages to key audiences and regions, such as the all important US market. The banner campaign will be complemented with a special online video campaign running the Seychelles’ 30” TV commercials in rotation within CNN’s embedded video.
The advertising campaign will also feature a number of the STB’s partner hotels such as the Hilton Seychelles Northolme Spa & Resort, the Constance Lémuria Resort and the Denis Island retreat as well as Air Seychelles. This campaign reinforces the recent coverage given to the Seychelles Islands in other media campaigns.
STB